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Case Study

First Group

Smart Ticketing Scheme Design for Franchise Bid.

The Assignment



To assist a national Transport Group in preparing a bid for Train Operating Companies (TOC’s) franchise that required smartcards to be used throughout the franchise.

Our client was one of four TOC’s that were invited to tender for the South West of England franchise. As part of the full-service solution our client included e-ticketing for travel and for parking, smartcards were the chosen token as the e-ticketing delivery mechanism.



Transport for London - Oyster Card

Our Involvement

As a second-tier supplier Consulting Smart was engaged by the Primary Contractor to design the Card Scheme and Card Management System and assist in the Functional and Applications Specifications.



Our Approach

A senior consultant from Consulting Smart was assigned to this task, who worked alongside the Senior Management Team at the primary contractor and the senior representatives of the Bid Team at the Transport Group.

A full regional survey was conducted to identify which applications were appropriate in which locations. Analysis was conducted to identify the possibility of allowing an ITSO and Oyster capability on a single chip. All Local Authority smartcard schemes in the franchise area were analysed for potential collaboration and then the scheme structure was documented and agreed upon by all partners and included in the main bid document.


Our Clients Results

The client found our expertise exceptionally useful and confirmed that our role had added significant value to the bid.

Consulting Smart are very proud to announce that its services have been retained by the Primary Contractor with a similar remit on a further two National Franchise Bids for the same Transport Group.



Skills & Experience Used

  • · Strategic analysis
  • · Detailed analysis
  • · Systems analysis
  • · Program Management
  • · Project Planning
  • · Stakeholder Management


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