Case StudyDocomo Digital acquired by Bango
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NTT Docomo, the parent company of Docomo Digital, were keen for Docomo Digital to become the dominant provider of Direct Carrier Billing services. To achieve this, they adopted a strategy of expanding the product suite to attract new customers and opportunities and to launch in new geographies.
Our Principal Payments Consultant was appointed interim SVP Product and tasked with re-engineering the product function, rationalising the product suite and expanding both the product offering and geographical reach.
The consultant analyzed to identify the value of the existing products to the existing customers and their appeal to new customers. He then commissioned a market analysis to establish the opportunities open in new geographies, and also to identify gaps in the current product offering and the market needs.
After setting up the product function and upskilling the product personnel he implemented the sales pipeline to feed the backlog intake process and launched a full SDLC with CICD to deliver efficiently against the priorities that were informed by the market analysis
Our Clients Results
The client was able to secure 3 new customers including Amazon Prime in 2 new geographies with a total projected annual of revenue $1.9m. NTT Docomo attracted interest in Docomo Digital and decided to sell to Bango freeing up funds to further invest in core business activities.
Skills & Experience Used
- · Commercial awareness
- · Strategic Leadership
- · C-Level Stakeholder Management
- · Thought leadership
- · Lean Agile Method
- · Mentoring
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